Changing mindsets: Let’s make ear and hearing care a reality for all!
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Globally, over 80% of ear and hearing care needs remain unmet.
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Unaddressed hearing loss poses an annual cost of nearly US$1 trillion globally.
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Deeply ingrained societal misperceptions and stigmatizing mindsets are key factors that limit efforts for preventing and addressing hearing loss.
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Changing mindsets related to ear and hearing care is crucial to improving access and mitigating the cost of unaddressed hearing loss.
World Hearing Day 2024 will focus on overcoming the challenges posed by societal misperceptions and stigmatizing mindsets through awareness-raising and information-sharing, targeted at the public and health care providers.
